2019年， Mohammed Hamdi成为ADO海牙足球俱乐部的新的总经理。俱乐部最早的名称是ADO，荷兰文Alles Door Oefening的简写，意思是一切源自练习。从1905年成立至今,最初身着红绿球衣的ADO队在1935-1945期间达到了俱乐部历史上的鼎盛时期。ADO 海牙足球俱乐部的成长史就是荷兰当代社会历史的一面镜子：20世纪80年代中期开始，荷兰经济低迷，社会情绪分化，这体现在球迷的分化上，各个赛季的球迷争端层出不穷，ADO俱乐部排名因此从荷兰Top3俱乐部跌落到几十名以外。
新任总经理近年来，在Lagardère和阿布扎比俱乐部Al-Jazira等机构获得了很多国际管理经验。Hamdi试图用多元而国际化的管理方式，带领ADO The Hague在2020年走向新的征程。除了更新管理理念外，他还与管理委员会的其他成员一起讨论了新的项目，这些项目，旨在把俱乐部当做一个有机而多元的合作平台，在公共机构，社区，商业机构之间建立更广泛的联系。
《中荷商报》访谈了ADO海牙足球俱乐部CEO Mohammed Hamdi和高级（企业）客户经理Michel Kouer，请他们谈谈2020年ADO 海牙足球俱乐部的新动态。
Mr. Hamdi: Mohammed Hamdi
Mr. Kouer: Michel Kouer
Mr. Hamdi: 我自从上任以来，有一个100天规则：与我的同事一起工作100天，制定未来几年工作策略，与每一位同事聊天，更好地了解我们机构的管理情况，以适应和中国团队的交流与合作。
我们2020年的目标是打造更加国际化的管理团队和球队，Ado现在的球队相对来说比较本地化，我想吸引更多外籍球员来ADO。 目前，我们新招募了英超有名的教练阿兰·斯科特·帕杜（Alan Scott Pardew），目前也刚刚签约一些外籍球员。
Mr. Hamdi: 首先，我们会把俱乐部变成一个加强社群团结和社会合作的舞台，对足球运动有兴趣的机构投资人可以通过我们，进入欧洲的足球社群，促进中荷足球产业的发展。其次，我们会持续推进青训项目，和国内的教育机构合作。
Mr. Kouer: 正如Hamdi先生所说，商务合作与社群建设是我们未来工作的重点。我们还会和其他欧洲国家比如西班牙和英国的足球俱乐部加强合作，强强联合，为欧洲和中国的合伙人们建立一个更好的交流平台。
Mr. Hamdi: 我们优势首先是我们有比较成熟的青年球员培训体系，我们的训练过程，能够针对不同天赋的青少年，把他们训练成非常强大的足球运动员，我们试图通过各种青训项目，来训练中国的年轻人。这是我们中短期可以做到的事情。
Mr. Hamdi: ADO毫无疑问是一个非常悠久的足球俱乐部，我很高兴能够在这个团队里工作！ADO也是海牙这座城市的名片之一，它本身也在发生各种变化，我们希望提供一个更加开放的环境，向生活在荷兰特别是海牙的民众们展现这些变化，加强彼此的了解，更新我们对足球产业和俱乐部知识的认知。
ADO The Hague Football Club 2020 new journey
——Interview with Mr. Mohammed Hamdi, CEO of ADO The Hague Football Club
In 2019, Mohammed Hamdi becomes the new general manager of ADO The Hague Football Club. The earliest name of the club was ADO, short for Dutch Alles Door Oefening, meaning that everything comes from practice. Since its establishment in 1905, the ADO team, originally wearing red and green jerseys, reached its heyday in club history during 1935-1945. The growth history of ADO The Hague Football Club is a mirror of the history of contemporary Dutch society: since the mid-1980s, the downturn in the Dutch economy and the divorce of social sentiments are reflected in the differentiation of fans. Fan disputes have emerged endlessly in each season. Fall from the Top3 clubs in the Netherlands to dozens of others.
Until 2007, ADO The Hague Football Club relocated to a new football stadium, taking off from the silence of the past 20 years. The club has strengthened its modern enterprise management system, intensive operation, and participated in the construction of various municipal cultural development projects on the basis of continuously expanding business and institutional innovation, and actively contributed to public and charitable causes. In July 2014 and July 2014, the Chinese company Heli Wansheng International Sports Development Co., Ltd., established in 2008, took a stake in the long-established Dutch Football Association ADO The Hague Football Club. This is a sign that Dutch football culture introduces more international resources. ADO The Hague has a long history of clubs and system construction. It also aims to promote and do its best to help Chinese football, especially football youth training and development.
The new general manager has gained a lot of international management experience in recent years in institutions such as Lagardère and Abu Dhabi Club Al-Jazira. Hamdi tries to lead ADO The Hague to a new journey in 2020 with a diversified and international management approach. In addition to updating the management philosophy, he also discussed new projects with other members of the management committee.These projects are designed to treat the club as an organic and diverse platform for cooperation, and to build a wider range among public institutions, communities, and commercial institutions. Connection.
China Business Journal interviewed Mohammed Hamdi, CEO of ADO The Hague Football Club, and Michel Kouer, Senior (Corporate) Account Manager, and asked them to talk about the new development of ADO The Hague Football Club in 2020.
Q: China Business News Mr. Hamdi: Mohammed Hamdi Mr. Kouer: Michel Kouer
Q: Mr. Hamdi, what changes will you bring to ADO The Hague Football Club this year? Where do you see the opportunities and challenges of ADO in 2020?
Mr. Hamdi: Since I took office, I have a 100-day rule: work with my colleagues for 100 days, formulate work strategies for the next few years, chat with each colleague, and better understand the management of our organization to adapt to Communication and cooperation with the Chinese team.
Our goal in 2020 is to create a more international management team and team. Ado’s current team is relatively local. I want to attract more foreign players to ADO. Currently, we have recruited Alan Scott Pardew, a well-known Premier League coach, and we have just signed some foreign players.
This year is also a year for us to further expand “China affairs”, deepen the cooperation between the Dutch management team and Chinese shareholders, so that there is a stronger synergy between each other. We have more expectations for the Chinese market, and we hope that the effectiveness of our partners can promote the Sino-Dutch synergy of the ADO management team. We hope that the team in the Netherlands will have a more open cultural adaptability in order to attract business investors from Asia, especially China.
In 2020, we will also strengthen the construction of women’s football teams. We have found that the Chinese women’s football team is very powerful. We hope that the women’s football team will be able to combine powerfully and provide more development for the development of European football in China.
Speaking of the challenges and opportunities in 2020, I think that in 2020 we will mainly start a new way of communication and cooperation with Chinese capital and the Chinese team. We will see China not only as a largest market, but as a Important partner. We will deepen our understanding of Chinese partners and strengthen their willingness and connection to cooperate with each other.
Q: What is your outlook on and strengthening the relationship with the Chinese market and the Chinese community?
Mr. Hamdi: First of all, we will turn the club into a stage to strengthen community solidarity and social cooperation. Institutional investors interested in football can enter the football community in Europe through us and promote the development of the football industry in China and the Netherlands. . Secondly, we will continue to promote youth training projects and cooperate with domestic educational institutions.
We have a relatively mature infrastructure for the football industry. How to use football to promote community growth is something we can imagine again. China’s urbanization is so fast, and the distance between the community and the community is getting farther and farther. We can reconnect the communities and rebuild an interactive lifestyle through sports events such as football.
Mr. Kouer: As Mr. Hamdi said, business cooperation and community building are the focus of our future work. We will also strengthen cooperation with other European countries, such as Spanish and British football clubs, to strengthen our alliances and build a better communication platform for European and Chinese partners.
Q: What are the advantages of ADO The Hague Football Club in promoting Dutch football sports and culture in China? In the process of project cooperation, how does the Chinese-Dutch market perception of football and project cooperation differ?
Mr. Hamdi: Our advantage is first of all that we have a mature training system for young players. Our training process can target different talented youths and train them into very powerful football players. We try to use various youth training programs to Training young people in China. This is something we can do in the short to medium term.
When Dutch coaches train players, they require the autonomy of the players. They can express their opinions, they can try, they can debug if they fail, and they will not be punished. Putting this training thinking into the process of Chinese players, we will take care of the characteristics of Chinese young people. Chinese players have grown up in an environment that listens to teachers. We see that the younger generation has a strong willingness to express themselves. We need to balance the Dutch teaching philosophy with the actual development of Chinese youth.
Q: Mr. Hamdi, why did you choose to work at ADO The Hague Football Club? What do you think of the current working environment?
Mr. Hamdi: ADO is undoubtedly a very old football club and I am very happy to be working on this team! ADO is also one of the business cards of the city of The Hague. It is also undergoing various changes. We hope to provide a more open environment to show these changes to the people living in the Netherlands, especially The Hague, strengthen mutual understanding and update us Knowledge of football industry and club knowledge.
The Hague is the third largest city in the Netherlands, with so many football youth training schools and a better football culture atmosphere. I want to rebuild the ranking and reputation of ADO through the power of business and the power of society. I think this is also the call of the spirit of football competition.